Hilton Honors Worldwide - 1328 Words

Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Anthony Petitte Anthony Petitte Introduction The following case concerns Hilton’s reward program for its guests, the Hilton HHonors, and the possible implications after the introduction of a different reward program introduced by Starwood Hotels and Resorts Worldwide Inc. Many companies in different industries use the loyalty reward program as a form of marketing tool to reward their loyal customers. By doing this, they are able to retain their customers and attract other potential customers. The more attractive the loyalty programs are, the more customers the companies get and retain. Customers are†¦show more content†¦The company identified the companies it would work with based on their location, access to consumers, and relevance. It observed the benefits it would gain from working together with different companies before deciding to work in partnership with them. To determine what the members would want from the reward program, the company conducted interviews with different customers. It realized that it c ould roughly divide the customers into three segments based on their reward preferences. Some customers preferred better services and recognition; others preferred room upgrades and other product offerings, whereas others were interested in a combination of both. Customer interaction enabled the company know what the customers wanted. Analysis indicated that most of the members preferred the following reward programs in order, room upgrades, airline miles, free hotel stays, and on property benefits and services. This led to the creation of innovative products, as the company was able to have a deeper understanding of the market. The company’s reward program was based on its collaboration with different partners, the company’s revenue and yield management, the franchises within the brand, and its relationships with the guests. In addition, Hilton collaborated with corporate clients, which contributed to most of the company’s customers. The reward program was instrumental in encouraging other hotels to join the hotelShow MoreRelatedCustomer Service Gap At Hilton1259 Words   |  6 Pageswe will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer Read MoreEssay on Hilton Worldwide: A Global Hospitality Company918 Words   |  4 PagesHilton Worldwide is an American global hospitality company. It is owned by the Blackstone Group, a private equity firm. As of August 2012 Hilton brands encompass 3,897 hotels with over 642,000 rooms in 91 countries. Hilton HHonors is Hiltons guest loyalty program in which frequent guests can accumulate points and airline miles by staying with the various Hilton family of brands. The Hilton Honors program is one of the largest programs of its type with over 30 million HHonors members. The programRead MoreHilton Worldwides Success Since The Time It1087 Words   |  5 PagesHilton Worldwide has had success since the time it was established. Conrad N. Hilton has made a tremendous impact on this hotel industry company. He even appeared on the Time’s Magazine, which is the first hotelier to receive this type of recognition. 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The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary Hilton Hotels is one of the market leadersRead MoreCase Analysis : Hilton Hhonors Citibank Visa967 Words   |  4 PagesHilton HHonors CitiBank Visa Hilton Honors has co-partnered with CitiBank Visa to continue to add additional rewards and benefits to its HHonors members. With the approved enrollment and acquiring of a no annual fee HHonor Citibank credit card, the member will automatically become a silver member and Fast-tracked to Gold if 4 stays are completed within the first 3 months. Hilton will also apply a credit to the HHonors member’s account of 75000 bonus points. If the member stays at a Hilton For everyRead MoreLeadership Styles Of Conrad Hilton1617 Words   |  7 PagesLeadership Comparison For my leadership comparison I selected Conrad Hilton of Hilton Worldwide. Since being founded in 1919, Hilton Worldwide has been a leader in the hospitality industry. Today, Hilton Worldwide remains a beacon of innovation, quality, and success. Leadership Characteristics Knowledge Gained from Research Knowledge Gained from Class How I plan to apply this Knowledge Integrity Hilton Worldwide prides themselves on doing things right the first time. I plan to uphold integrityRead MoreHotel Business : A Hospitality Business That Focuses On Accommodations, Food And Beverage, And Types Of Amenities1491 Words   |  6 PagesI chose to do Hilton Hotels which is a Hospitality business that focuses on accommodations, food and beverage, and different types of amenities. Hilton Hotels are an example of Commercial Recreation because they have the intent on making a profit. (Crossley, 2001). Hilton Hotels was founded in 1919 by Conrad Hilton. Conrad was always a hard worker; he served on a state legislature board in New Mexico and fought in World War I before ever getting into his hospitality career. Inspired by the adviceRead MoreHilton CRM1446 Words   |  6 Pagesï » ¿Evaluate the impacts of CRM initiatives on both efficiency of operations and company effectiveness. Performance Analysis of CRM CRM initiatives impact on both efficiency of operations and company effectiveness. Cost effectiveness Facts: Hilton worldwide internet websites provides cost effective customer service, including online hotel reservations and HHonors enrollment. business, technology and information services for our hotel guests, including high speed internet access at virtually allRead MoreHhonors Case Study1002 Words   |  5 PagesHilton HHonors Strategic Response to Starwood Preferred Guest: The Battle for Customer Loyalty Hilton HHonors is a program which was designed to build loyalty to the Hilton brand worldwide. Membership in the program is open to anyone who applies at no charge. Members earn points toward their Hilton Honors account whenever they stay at a HHC or HIC property. Like many other reward programs, as members accumulate points they can redeem them for HHonors hotels or use them toward products and services